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Consumer Engagement

Branding

Meta, Microsoft, and Disney are reversing their bets on the metaverse

When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta.  Click here to read the story at qz.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago
Brands

Peeps flavored Pepsi makes it’s one-of-a-kind return

Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat.  Click here to read the story at guiltyeats.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Consumer Engagement

Taco Bell Is Now Marrying A Couple In The Metaverse 

 (Taco) Bells are ringing as the lucky couple who will be tying the knot at Taco Bell’s metaverse wedding is unveiled! Lifelong Taco Bell fans Sheel Mohnot and Amruta Godbole will say ‘I do’ on February 24 with an out-of-this-realm wedding celebration in Decentraland.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Advertising

Wendy’s partners with DoorDash and Roku in new shoppable ads

Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Consumer Engagement

How Gorton’s Seafood is using TikTok for a product launch

Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive.  Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago
Branding

5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy

So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago
Consumer Engagement

Chipotle to debut wellness-inspired AR Snapchat lens on ‘Quitter’s Day’

Chipotle Mexican Grill is celebrating the start of 2023 with a new lineup of burrito bowls and an augmented reality (AR) campaign, developed in partnership with Snapchat and designed to promote physical and mental health among the brand’s customers in the new year. Click here to read the story at Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Advertising

Why Spotify makes Wrapped its annual marketing moment

“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.) Read more…

By Chris Lindauer, 2 years12/31/2022 ago
Consumer Behavior

How the Metaverse Will Transform Marketing

One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years12/11/2022 ago
Advertising

Cadbury Introduces Interactive Out-of-Home Focus for Christmas as Senior Marketer Departs

British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas.  Click here to read the story at adweek.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to Cadbury? Read more…

By Chris Lindauer, 3 years11/20/2022 ago

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