Marketing Currents - Business and Marketing Current Events
Category: Consumer Engagement

How fashion got marketing right in 2020

After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has

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Amazon is changing its boxes. Here’s why

Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story

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Barbie Shows Off Her COVID-19 Craft Projects

Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine.   With many consumers  still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed.

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