Marketing Currents - Business and Marketing Current Events

How the Metaverse Will Transform Marketing


One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the metaverse is and how it will impact the way brands promote their products and services.

Click here to read the story at

Discussion Questions:

  1. What is digital marketing?
  2. Why is digital marketing important to businesses and brands?
  3. What is consumer engagement?
  4. How do you think digital marketing can help businesses and brands to elevate levels of consumer engagement?
  5. What is the metaverse?
  6. What is your personal experience with the metaverse?
  7. Have you ever seen a business or brand in the metaverse?
  8. How do you feel about brands trying to connect with consumers in the metaverse?
  9. Based on information from this news story, how will the metaverse change marketing?
  10. Why is it important for businesses and brands to understand the metaverse?
  11. What is consumer behavior?
  12. Why is it important for businesses and brands to understand how consumer behavior as it relates to metaverse interactions?
  13. This story suggests businesses and brands create “immersive experiences” as part of their metaverse marketing strategy. What does that mean?
  14. What is one example of something a business or brand could do to create an immersive experience in the metaverse?
  15. What are digital collectibles?
  16. Why do you think digital collectibles might be a component of an effective metaverse marketing strategy?
  17. What is one way your favorite business or brand could create a digital collectible as part of its metaverse marketing strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.