Marketing Currents - Business and Marketing Current Events

Cadbury Introduces Interactive Out-of-Home Focus for Christmas as Senior Marketer Departs

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British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. 

Click here to read the story at adweek.com.

Discussion Questions:

  1. What is seasonal marketing?
  2. Why are the holidays important to Cadbury?
  3. Describe the holiday marketing campaign featured in this news story.
  4. What is advertising?
  5. What are the different forms of advertising?
  6. What is out-of-home advertising?
  7. Why do you think Cadbury is utilizing out-of-home for this ad campaign?
  8. In addition to OOH, what other forms of advertising will Cadbury use for this campaign (based on what you learned from this news story)?
  9. What is digital marketing?
  10. What is consumer engagement?
  11. How might augmented reality help boost levels of consumer engagement?
  12. How might QR codes impact levels of consumer engagement?
  13. Describe how Cadbury is using QR codes as part of this marketing campaign.
  14. What do you think the brand hopes to accomplish with this marketing campaign?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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