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Demographics

Brand Loyalty

You might be wearing America’s most trusted brand right now

American adults’ top-trusted brand for 2023 might be an unlikely one, but it’s managed to stick around: Band-Aid. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Brand Loyalty

McDonald’s Happy Meal Toys: New Releases, Activities, More

Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Branding

Gen Zers Might Buy Your Product if Its Logo Slays

Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here to read the story at morningconsult.com Discussion Questions:

By Chris Lindauer, 2 years05/21/2023 ago
Branding

Mercedes-Benz and Maybach Just Dropped a Line of Sleek Leather Travel Bags

The three-pointed star isn’t exactly known for designer bags, but that could soon change.  Click here to read the story at robbreport.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

How Bazooka Gum uses nostalgia to drive sweet success

In 1947, Topps created a bright pink bubble gum square with an initially tough chew, a sweet smell and powerful sugary taste of fruit and cotton candy. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Brands

Most Americans seek brands that share their environmental goals: poll

A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago
Celebrity Endorsement

How KFC is working to attract younger consumers

In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!”  Click here to read the story at nrn.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Branding

Chipotle spinoff restaurant: Farmesa to serve customizable bowls with salmon, veggies and more

Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Competition

KFC is launching wraps to attract younger consumers

During McDonald’s Q4 earnings call earlier this week, executives noted that the chain is gaining market share in chicken. KFC may have an answer for that, today announcing the launch of its Kentucky Fried Chicken Wraps. They’ll be available nationwide beginning Feb. 6. Click here to read the story at Read more…

By Chris Lindauer, 2 years02/05/2023 ago
Demographics

With TikTok’s growing list of issues, should marketers think twice about the platform?

For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think. Click here to read the story at digiday.com. Discussion Questions:

By Chris Lindauer, 2 years02/05/2023 ago

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