Business Plan
Build-A-Bear is a money-making machine
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
Customer Experience
Hyundai Cars Soon Available on Amazon for Online Purchase
From clothing to electronics, groceries and more, there are few things Amazon customers can’t purchase on the ecommerce company’s sprawling platform. Click here to read the story at entrepreneur.com. Discussion Questions:
Advertising
Inside J.C. Penney’s holiday marketing strategy
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. Click here to read the story at marketingdive.com. Discussion Questions:
Advertising
TikTok Shop officially launches in the US
After months of testing, TikTok has finally launched its e-commerce product, TikTok Shop, in the U.S. — where it has more than 150 million users. Click here to read the story at techcrunch.com. Discussion Questions:
Consumer Behavior
“Going shopping” is dead
Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to Read more…
Demographics
Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion
Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:
Distribution
What happened to Glossier
If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink. Click here to read the story at fastcompany.com. Discussion Questions:
Advertising
For Uncommon Goods, podcast ads drive ‘high-quality’ customers
Does Santa listen to podcasts? If you find a bag of AG1, a HelloFresh meal kit, or a Helix mattress under the tree, we might have our answer. Click here to read the story at marketingbrew.com. Discussion Questions:
Business Plan
Walmart’s Cyber Monday marketing campaign takes direct aim at Amazon
Analysts say Walmart’s marketing efforts take direct aim at rival Amazon, which tends to own online shopper demand on Black Friday and Cyber Monday. Click here to read the story at modernretail.co. Discussion Questions: What is promotion? What type of promotion is Black Friday and Cyber Monday? Why do you Read more…
Brand Loyalty
Hollister tackles cart abandonment with new payment solution
Hollister introduced Share2Pay, a payment solution that lets customers send their shopping carts to other people via SMS text, per the Wall Street Journal. Click here to read the story at insiderintelligence.com. Discussion Questions: What is consumer behavior? Why is it important for businesses and brands to understand consumer behavior? What Read more…