Marketing Currents - Business and Marketing Current Events
Category: Entrepreneurship

Wait, Trader Joe was a real guy? 

Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Click here to read the story at cnn.com. Discussion Questions: What is entrepreneuership? Who is Joe Coulombe? How does the story of Joe Coulombe represent an example of entrepreneurship? What does

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15-minute grocery delivery startups are already folding

Delivery of just about everything became mainstream during the pandemic, and has rapidly evolved to include the so-called ultrafast delivery. But now that market is faltering. Click here to read the story at qz.com. Discussion Questions: What is a startup? What do you think it takes to be a successful startup

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