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Entrepreneurship

Branding

How Liquid Death’s 40-year-old founder turned ‘the dumbest name’ and a Facebook post into a $700 million water brand

Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com. Read more…

By Chris Lindauer, 2 years01/29/2023 ago
Business Plan

Nest co-founder launches service to turn household food scraps into chicken feed for $33/month

Matt Rogers, a former Apple engineer and co-founder of Nest, is using his passion for climate challenges to fuel a new company that aims to turn food waste into chicken feed.  Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years01/22/2023 ago
Business Plan

The easiest way to travel full time? See what a 28-year-old paid for an apartment on a cruise ship

Austin Wells loves to travel the world. But he doesn’t like long flights, jet lag or an unsettled routine. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years01/15/2023 ago
Entrepreneurship

Best of CES 2023: 6 innovations that will shape the future

After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this Read more…

By Chris Lindauer, 2 years01/08/2023 ago
Distribution

Tupperware wants to jump from grandma’s cupboard into the cool kids’ homes

Tupperware wants to be where the cool kids play.  The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…

By Chris Lindauer, 3 years11/05/2022 ago
Branding

Elon Musk’s plan to turn Twitter into a super app is a step closer now that he owns the platform

Elon Musk has finally closed his $44 billion deal to buy Twitter, leaving employees and users wondering what he plans to do with the social media platform. Click here to read the story at businessinsider.com. Discussion Questions: What is entrepreneurship? What do you think makes Elon Musk a successful entrepreneur? Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Consumer Behavior

How Panda Express won over customers with a made-up dish

Panda Express’ orange chicken, the quintessential American Chinese invention that helped bolster a nationwide craze for Chinese takeout, turns 35 on Friday.  The ubiquitous restaurant offering, while deceptively simple, marries a host of Chinese regional flavors with American ingredients. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…

By Chris Lindauer, 3 years10/29/2022 ago
Advertising

The Hottest App for Teens Is All About Positivity, and It Isn’t TikTok

In the app, you literally gas people up. That’s why it’s called “Gas.” The social networking app, which was released in August 2022, allows you to compliment your friends in a series of polls, and it is the No. 1 social networking app (as of press time) on Apple’s App Store Read more…

By Chris Lindauer, 3 years10/21/2022 ago
Branding

What this mega supermarket merger could mean for your grocery bills

In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge.  Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of Read more…

By Chris Lindauer, 3 years10/21/2022 ago
Competition

Delta invests in electric air taxi startup Joby, plans last-mile airport service

Delta Air Lines, which has watched competitors map future plans with electric vertical takeoff and landing aircraft startups, is joining the growing list of airlines looking to make short trips to and from airports faster and easier.   Click here to read the story at cnbc.com. Discussion Questions: What is Read more…

By Chris Lindauer, 3 years10/16/2022 ago

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