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Delta invests in electric air taxi startup Joby, plans last-mile airport service

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Delta Air Lines, which has watched competitors map future plans with electric vertical takeoff and landing aircraft startups, is joining the growing list of airlines looking to make short trips to and from airports faster and easier.  

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is entrepreneurship?
  2. Is entrepreneurship the same thing as a startup? Why or why not?
  3. What kind of company is Joby?
  4. What is innovation?
  5. Why is innovation important in business?
  6. Is Joby an innovative company? Why or why not?
  7. Why would Delta invest in Joby?
  8. What is differentiation?
  9. How would flying taxis help Delta to differentiate itself from the competition?
  10. Why is that important?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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