Marketing Currents - Business and Marketing Current Events

Best of CES 2023: 6 innovations that will shape the future

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After scouring the world’s biggest tech show for all the most innovative products we could find, we’ve settled on a list of the best ones from CES 2023. Our team found lots of gadgets that we were interested in and some that we might even buy or recommend later this year when they’re officially released.

Click here to read the story at zdnet.com.

Discussion Questions:

  1. What is innovation?
  2. What is the difference between innovation and invention?
  3. What is entrepreneurship?
  4. How might this story represent examples of entrepreneurship?
  5. What is event marketing?
  6. What is product management?
  7. What is a product life cycle?
  8. Why is event marketing important to companies introducing new tech products?
  9. What is CES?
  10. How do you think the city of Las Vegas benefits from hosting CES every year?
  11. What is publicity?
  12. Why do businesses and brands use CES to showcase products?
  13. How might a business or brand generate publicity by showcasing a product at CES?
  14. What stage of the product life cycle do you think most products are at when they are being presented at CES?
  15. What are industry trends?
  16. How might CES help to showcase current and future industry trends?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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