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Functions of Marketing

Functions of Marketing

Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one

Peloton wants to be known as more than just an exercise bike company, and it’s revamping its app to achieve that goal. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Consumer Behavior

Consumers push back on higher prices amid inflation woes

McDonald’s customers are more reluctant to add fries to their order, grocery shoppers are less willing to swallow the elevated price of Unilever mayonnaise and Target customers are balking at some high-priced items. Click here to read the story at abcnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Branding

Price war? Tesla drops the Model Y starting price below the average U.S. vehicle cost

Tesla Inc. is now charging less for the cheapest version of the Model Y sport utility vehicle than what the typical new vehicle sells for in the U.S., a threshold Elon Musk crossed in blazing fashion. Click here to read the story at latimes.com. Discussion Questions:

By Chris Lindauer, 2 years04/30/2023 ago
Competition

Pizza Hut Is Set to Overtake Domino’s

Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports.  Click here to read the story at thetakeout.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Economics

Kraft Heinz to abandon further price hikes as shoppers stretched thin

Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Branding

Amazon Will Sell A Kitchen Device That Makes Cheetos Dust

Consumers truly cannot get enough Cheetos – scientifically speaking. In 2020, 5.17 million U.S. consumers put away “eight or more bags” by themselves, via Statista. Click here to read the story at tastingtable.com. Discussion Questions: What is branding? How might Cheetos dust provide an example of branding? According to this story, Read more…

By Chris Lindauer, 3 years11/20/2022 ago
Distribution

Tupperware wants to jump from grandma’s cupboard into the cool kids’ homes

Tupperware wants to be where the cool kids play.  The 76-year-old brand is on a quest to grab the attention of Millennials and Gen Zers, and wants to become as relevant in their everyday lives as it was for their grandmas and moms. Click here to read the story at Read more…

By Chris Lindauer, 3 years11/05/2022 ago
Branding

What this mega supermarket merger could mean for your grocery bills

In a mega-deal that could have a huge impact on grocery shopping in America, Kroger and Albertsons announced Friday plans to merge.  Click here to read the story at cnn.com. Discussion Questions: What is price as it relates to the marketing mix? Why is price such an important function of Read more…

By Chris Lindauer, 3 years10/21/2022 ago
Brands

J.C. Penney releases skincare adviser experience, AR try-on

J.C. Penney is turning to technology to help drive its revamped beauty strategy.  The department store in late 2020 announced it was planning a new beauty concept after previous partner Sephora teamed up with Kohl’s instead.  Click here to read the story at retaildive.com. Discussion Questions: What is distribution? How does distribution Read more…

By Chris Lindauer, 3 years09/25/2022 ago
Consumer Behavior

CFPB Study Outlines Need for “Buy Now, Pay Later” Rules

The Consumer Financial Protection Bureau (CFPB) is gearing up to place the same type of stringent protections it places on credit card companies on the “Buy Now, Pay Later” (BNPL) industry, following the release of a recent study on the practice.  Click here to read the story at investopedia.com. Discussion Questions: What is BNPL? Read more…

By Chris Lindauer, 3 years09/25/2022 ago

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