Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at wired.com. Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this
Made your bed? That’s a reason to celebrate. Put on pants with actual buttons? There’s another! Legendary ice cream brand, Baskin-Robbins is celebrating the happiness ice cream brings to every moment with a refresh of the iconic brand’s logo, packaging, employee uniforms and tagline encouraging customers to “Seize the Yay”
There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right? Click here to read the
As Covid restrictions ease, expect to see more malls morph into family entertainment destinations where shopping may not even be what draws shoppers in. Retail analysts say it’s become necessary for mall operators to diversify the in-mall experience beyond shopping in order to stay relevant to consumers — especially as
Just as it dominates our economy, Big Tech now dominates Fortune’s annual ranking of corporate reputation. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on our poll of some 3,700 corporate executives, directors, and analysts. It’s Apple’s 15th straight year in the No. 1 spot, a
UPS is jumping into the fashion market by releasing a limited edition apparel and merchandise collection that debuted at New York Fashion Week. Yes, this is the same UPS known for brown uniforms and delivering packages. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is New York
Since their first collaboration a decade ago in 2010, Vans and Crayola are bringing the color back for a collection comprised of footwear, apparel, and accessories for the entire family. Click here to read the story at hypebeast.com. Discussion Questions: What is a brand? Is Vans a brand? Crayola? How would you describe the
Nineties fashion is back in a big way. Last year, Harry Styles wore a Clueless-inspired outfit for the Grammys. Y2K looks are all the rage with Gen Z fashionistas. And iconic ’90s bags like the nylon Prada backpack and the Dior saddle bag are selling like hotcakes on resale sites like Rebag. Click here to
From Kraken rum’s Halloween haunted hotel to Ford’s go faster stunt driver experience, the world of brand experiences is richer and more varied than ever before. From entertainment and gaming, to pop-ups, theme parks, edutainment and more… brands across all sectors are increasingly turning to experiences as a core pillar of their marketing activity.
Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers