The cost of flying is ready for takeoff, and there are few indications that the trend will curtail any time soon as high fuel prices, pilot shortages and booming demand push ticket prices to new highs. Click here to read the story at chron.com. Discussion Questions: How did the COVID-19 Read more…
Matt Day has spent much of the pandemic indoors with his family watching Disney animated films, moving from “Brave” to “Frozen” to “Moana” to “Encanto.” The 33-year-old senior marketing manager recently started pricing a May family trip to Disney World so his kids, 2 and 4, could experience some movie Read more…
Inflation was higher than expected in January, as prices for consumer goods rose by 0.6% last month, according to the Labor Department. Click here to read the story at cnbc.com. Discussion Questions: What is a product? What is the difference between goods and services? What is pricing? Why is pricing Read more…
Right now, the thought of planning even one month ahead feels risky. We’ve just entered the third year of a global health crisis that has upturned nearly every aspect of life, including our professional endeavors. Still, keeping some key dates in mind is better than nothing, and why we recommend Read more…
Peloton is about to begin effectively charging customers more for its original Bike and Tread products, citing rising inflation and heightened supply chain costs. Click here to read the story at cnbc.com. Discussion Questions: What is pricing? Why is pricing an important component of the marketing mix? What is inflation? What Read more…
Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. Click here to read the story at hypebeast.com. Discussion Questions: What is publicity? What is a “stunt” as it relates to marketing? How do marketing stunts Read more…
Vacation rental management platform Vacasa has teamed up with Dr. Seuss Enterprises to put together the ultimate holiday getaway “three thousand feet up, up the side of Mt. Crumpit.” Click here to read the story at travelandleisure.com. Discussion Questions: What is partnership? Describe this promotion from Vacasa and Dr. Seuss Read more…
While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among the most popular, and possibly most important for retailers. Click here to read the story at retaildive.com. Discussion Questions: What is direct marketing? What is a Read more…
TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products. Click here to read the story at cnn.com. Discussion Questions: What is pricing? Why is pricing an important component of Read more…
From tourism experiences and purposeful promotions to fashion events and shockingly successful cheesie gimmicks, promotional ice cream trucks have been big media headliners in the Big Apple this summer— but those who thought that all of the flavorful fun was about ice cream alone would have totally missed the pint. Click here to Read more…