Marketing Currents - Business and Marketing Current Events

TJ Maxx is raising prices on some upscale brands

TJ Maxx’s stores have been popular in the pandemic with shoppers looking to score bargains on designer brands — but it’s been raising prices on some of those upscale products.

Click here to read the story at cnn.com.

Discussion Questions:

  1. What is pricing?
  2. Why is pricing an important component of the marketing mix?
  3. What factors might influence how companies determine price points?
  4. What is an “upscale” brand?
  5. Why do you think TJ Maxx was successful during the pandemic?
  6. Why do you think TJ Maxx chose to raise prices on upscale brand products?
  7. What is the difference between e-commerce and retail?
  8. Why do you think retail is especially important to TJ Maxx?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.