Tesla is set to “try a little advertising”, CEO Elon Musk has said, signalling a major shift from a brand that has previously eschewed ads. Click here to read the story at marketingweek.com. Discussion Questions:
It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936. Click here to read the story at businessinsider.com. Discussion Questions:
Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:
A total of 10 shoppers meandered the vast and visibly sparse aisles of a Bed Bath & Beyond in Northern Virginia on a recent Sunday. Click here to read the story at npr.org. Discussion Questions:
It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com. Read more…
When it emerged on the global scene back in October 2021, the metaverse was held up as the next big thing in technology with Mark Zuckerberg even rebranding Facebook as Meta. Click here to read the story at qz.com. Discussion Questions:
Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports. Click here to read the story at thetakeout.com. Discussion Questions:
In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!” Click here to read the story at nrn.com. Discussion Questions:
For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:
It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.” Click here to read the story at morningconsult.com. Discussion Questions: