Marketing Currents - Business and Marketing Current Events

Why Travel Brands Should Ditch the Pre-Pandemic Playbook in 2023


It’s been three years since COVID-19 arrived in the United States, which means it’s also been three years since the travel industry began looking forward to a “return to normal.”

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Discussion Questions:

  1. What is a travel brand?
  2. How did COVID-19 impact the hospitality and tourism industry?
  3. What do you think the author of this story means by referencing a “Pre-Pandemic Playbook” in the headline?
  4. Why does the author think travel brands should ditch the pre-pandemic playbook?
  5. What is a marketing plan?
  6. Why are marketing plans important to businesses?
  7. How might a travel brand’s marketing plan look differently now than it did during the pandemic?
  8. What is market research?
  9. What is consumer behavior?
  10. How might market research help a business or brand to make decisions relating to a marketing plan?
  11. Specifically, what is one example of what market research suggests about consumer behavior as it relates to hospitality and tourism?
  12. How might a travel brand use that information to shape its marketing strategy?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.