Marketing Currents - Business and Marketing Current Events

The Importance Of Omnichannel Marketing In The Travel Industry


Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels.

Click here to read the story at

Discussion Questions:

  1. What is marketing?
  2. Why is marketing important in the travel industry?
  3. What is omnichannel marketing?
  4. What is market research?
  5. What are the different types of market research?
  6. Why is market research important to businesses and brands?
  7. What does market research tell us about consumer behavior when it comes to booking online travel?
  8. Why might that data be important to marketing professionals in the travel industry?
  9. Based on the data provided in this story, why might an omnichannel marketing approach be important to marketers in the travel industry?
  10. What is an example of how a travel brand might apply an omnichannel approach?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.