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Marketing Plan

Marketing Currents

How Samsung is using the language of TikTok to sell its flip phones

Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool.  Click here to read the story at thedrum.com. Discussion Questions: What is a product life cycle? How would you describe the product life cycle as it relates to Read more…

By Chris Lindauer, 3 years11/05/2022 ago
Brands

Burger King has a plan to make you fall in love with the Whopper again

The past few years have been tough for Burger King.  Missteps during the pandemic caused the chain to lag behind competitors.  Click here to read the story at cnn.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Who might represent direct competition to Burger King? Who Read more…

By Chris Lindauer, 3 years10/09/2022 ago
Brands

Patagonia Founder Gives Away the $3 Billion Company: ‘Earth Is Now Our Only Shareholder’

Patagonia has a new owner –– Earth. Yvon Chouinard – the founder of the well-known outdoor retailer – announced via an open letter on the company’s website that he and his family have given away Patagonia to a non-profit organization and specially developed trust to help combat climate change. Patagonia is worth Read more…

By Chris Lindauer, 3 years09/17/2022 ago
Advertising

Velveeta is staging a comeback

In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves.  Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…

By Chris Lindauer, 3 years08/21/2022 ago
International Marketing

Domino’s tried to sell pizza to Italians. It failed

Seven years after its debut in the country, the American pizza giant has formally shut its storesafter it failed to win over locals who preferred homegrown options, according to a report by Milano Today. Click here to read the story at cnn.com. Discussion Questions: What is international business? Why would Domino’s be interested Read more…

By Chris Lindauer, 3 years08/12/2022 ago
Innovation

Why Amazon’s three biggest deals ever were for a grocery chain, movie studio, and health care provider

Amazon still makes most of its revenue from orders placed through its online stores, and most of its profit from its cloud computing arm. Both of those businesses were built almost entirely in house. Click here to read the story at cnbc.com. Discussion Questions: What is an acquisition? Why do companies Read more…

By Chris Lindauer, 3 years07/28/2022 ago
Industry Trends

The Incredible Shrinking Car Dealership

Few people love car dealerships. They’re stressful and sprawling, and it’s hard to shake the feeling that someone is getting a raw deal. Click here to read the story at wired.com. Discussion Questions: What is this news story about? Why is place an important component of the marketing mix? How might this Read more…

By Chris Lindauer, 3 years05/30/2022 ago
Digital Marketing

Airbnb unveils “biggest change…in a decade” with castle, treehouse categories

In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of Read more…

By Chris Lindauer, 3 years05/15/2022 ago
Economics

What Chipotle’s Upcoming Dessert Menu Means for Fast Food

It’s first-quarter earnings call season, nerds. These calls offer a cornucopia of data for fast food industry obsessives, highlighting the highs, lows, and tragic failures of the industry on a quarterly basis. Click here to read the story at thetakeout.com. Discussion Questions: From a business perspective, what is a quarter? Read more…

By Chris Lindauer, 3 years05/01/2022 ago
Brands

Coca-Cola introduces a first-of-its-kind flavor

Coke’s new flavor is out of this world. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. Click here to read the story at cbs46.com. Discussion Questions: What is product development? Why do companies like Coca-Cola Read more…

By Chris Lindauer, 3 years02/20/2022 ago

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