Marketing Currents - Business and Marketing Current Events

How Samsung is using the language of TikTok to sell its flip phones


Samsung is marketing its new range of flip phones to TikTok – by demonstrating its value as a camera, tripod and social tool. 

Click here to read the story at

Discussion Questions:

  1. What is a product life cycle?
  2. How would you describe the product life cycle as it relates to Samsung’s flip phones?
  3. What is social media marketing?
  4. Why do brands engage in social media marketing activities?
  5. Do all social media platforms reach the same audience?
  6. Who do you think Samsung might be targeting by marketing on TikTok?
  7. Why do you think they might be using TikTok as a platform to reach that audience?
  8. What information are they hoping to communicate to consumers with this campaign?
  9. Why might that be important to help it sell more phones?
  10. This news story discusses Samsung’s “creative evolution.” What does that mean?
  11. Based on information from the story, describe Samsung’s creative evolution.
  12. If you were a marketer at Samsung, what would you do to promote the new flip phone? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.