Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:
Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into Read more…
We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr. Click here to read the story at fastcompany.com. Discussion Questions:
Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports. Click here to read the story at thetakeout.com. Discussion Questions:
Fans claim that Wingstop’s ranch is so good, they’d bathe in it. Click here to read the story at prnewswire.com. Discussion Questions:
Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations. Click here to read the story at packagingdigest.com. Discussion Questions:
Think NFTs are meh? All very 2022? Well it might be time to wake up and smell the coffee. Virtually, of course. Click here to read the story at forbes.com. Discussion Questions:
In its quest to turn the culinary talents of passionate home cooks into small businesses, Shef, a chef-to-consumer marketplace, is now taking those efforts nationwide. Click here to read the story at techcrunch.com. Discussion Questions:
Staffing problems in customer service and the growing complexity of essential goods and services, like cars and digital tech, have made complaints harder to resolve, survey data shows. Click here to read the story at nbcnews.com Discussion Questions:
Bye-bye Crispy Chicken Sandwich. Hello McCrispy. McDonald’s is choosing to rebrand the name of the Crispy Chicken Sandwich to the more catchy McCrispy. Click here to read the story at foodbeast.com. Discussion Questions: