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Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Distribution

What happened to Glossier

If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Competition

Microsoft signs 10-year deal to bring ‘Call of Duty’ to Nintendo in push to ease monopoly worries about Activision Blizzard acquisition

Microsoft Corp. and Nintendo Co. formalized their agreement to bring Call of Duty to Nintendo platforms for a decade, a move designed to allay fears about the blockbuster game becoming an Xbox exclusive. Click here to read the story at fortune.com. Discussion Questions:

By Chris Lindauer, 2 years02/25/2023 ago
Branding

Why PepsiCo’s Gatorade is now a portfolio of brands with Muscle Milk, Propel, and more

For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Branding

Scent-a Fe: New Mexico could be first state with official aroma

The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders. Click here to read the story at theguardian.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Advertising

Wendy’s partners with DoorDash and Roku in new shoppable ads

Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Branding

Chipotle spinoff restaurant: Farmesa to serve customizable bowls with salmon, veggies and more

Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Economics

Kraft Heinz to abandon further price hikes as shoppers stretched thin

Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years02/18/2023 ago
Advertising

From Jennifer Coolidge for E.l.f. to Fenty, beauty taps into Super Bowl marketing

On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago
Consumer Engagement

How Gorton’s Seafood is using TikTok for a product launch

Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive.  Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago
Brand Loyalty

Use the New Panera Purse to Carry a Better Sandwich

I’m a gal on the go, which has often meant scarfing down a bodega turkey sandwich unearthed from the bottom of my tote bag between commitments. Click here to read the story at eater.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago

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