What happened to Glossier
If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink. Click here to read the story at fastcompany.com. Discussion Questions:
Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink. Click here to read the story at fastcompany.com. Discussion Questions:
Microsoft Corp. and Nintendo Co. formalized their agreement to bring Call of Duty to Nintendo platforms for a decade, a move designed to allay fears about the blockbuster game becoming an Xbox exclusive. Click here to read the story at fortune.com. Discussion Questions:
For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:
The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders. Click here to read the story at theguardian.com. Discussion Questions:
Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:
Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:
Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:
On Thursday, E.l.f. Beauty announced that “White Lotus” star Jennifer Coolidge will be starring in its Super Bowl TV commercial that was co-written by the show’s creator, Mike White. Click here to read the story at glossy.co. Discussion Questions:
Gorton’s Seafood unveiled its new product line, Gorton’s Air Fried, with a multi-channel influencer marketing campaign centered on TikTok, per details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
I’m a gal on the go, which has often meant scarfing down a bodega turkey sandwich unearthed from the bottom of my tote bag between commitments. Click here to read the story at eater.com. Discussion Questions: