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Publicity

Branding

Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash

Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. Its latest marketing stunt is taking things to the next level. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 12 months06/01/2024 ago
Advertising

Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

Samsung heard that Apple upset a lot of people with the “Crush”, which was revealed last week and smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation. Apple eventually apologized, with an exec saying it “missed the mark.” Click Read more…

By Chris Lindauer, 1 year05/19/2024 ago
Brand Loyalty

Celebrate the total solar eclipse with freebies and deals from Krispy Kreme, Pizza Hut, and more

If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America.  Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year04/07/2024 ago
Marketing Currents

Is this an early April Fools’ joke? 7-Eleven announces hot dog-flavored sparkling water

Hot dog water? Hmm, maybe? On Wednesday, Irving-based 7-Eleven Inc. announced new 7-Select sparkling waters in flavors like lemon-lime, green apple, sweet orange, and hot dog, in honor of the chain’s Big Bite Hot Dog. Click here to read the story at dallasnews.com. Discussion Questions:

By Chris Lindauer, 1 year03/31/2024 ago
Branding

Subway to Start Selling Sauces in U.S. Grocery Stores

Subway is teaming up with T. Marzetti Company, a leading specialty foods manufacturer, to give consumers more of its most beloved sauces, just in time for National Sauce Month. Four sauce flavors, which can be used for dipping, cooking and more, are debuting at grocery stores and retailers across the Read more…

By Chris Lindauer, 1 year03/23/2024 ago
Marketing Currents

Yes, Wendy’s Is Selling $1 Burgers Following ‘Dynamic Pricing’ Fiasco

Fast-food fans were aghast when news broke this week that burger chain Wendy’s would be testing out surge pricing — a mostly reviled strategy of raising prices during busy times made famous by Uber. Click here to read this story at foodandwine.com. Discussion Questions:

By Chris Lindauer, 1 year03/10/2024 ago
Hospitality & Tourism

There’s an Eggo pancake house in the woods and you can rent it out

It’s a house that’s hard to miss and that’s because it’s a literal house of pancakes. In honor of National Pancake Day on Wednesday, the first-ever Eggo House of Pancakes will be available to rent, according to a news release. Click here to read the story at prenewswire.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Hospitality & Tourism

Royal Caribbean’s CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media sensation.

Jason Liberty, Royal Caribbean Group’s president and CEO, said Icon of the Seas has “Instagrammable moments” that generate “FOMO” from guests’ friends and family, in turn driving more bookings. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 1 year03/02/2024 ago
Economics

Kellogg’s CEO says Americans facing inflation should eat cereal for dinner. He got mixed reactions.

Americans are spending more money on food than they have in 30 years, and Kellogg’s CEO Gary Pilnick has a solution: Eat cereal for dinner. The suggestion, made by Pilnick during a TV interview last week, gained widespread attention, dividing the internet. Click here to read the story at cbsnews.com. Read more…

By Chris Lindauer, 1 year03/02/2024 ago
Advertising

Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. Click here to read the story at adweek.com. Discussion Questions:

By Chris Lindauer, 1 year02/25/2024 ago

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