Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said: “The voluntary recall comes after diluted cleaning solution, which is used on food processing equipment, was inadvertently introduced into a production
In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves. Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with
Applebee’s has built a solid reputation on cheap drink deals and good wings, but now, the neighborhood grill and bar is bottling its buffalo sauce in an unexpected format. Click here to read the story at thrillist.com. Discussion Questions: What is publicity? Why is publicity important to a business like Applebee’s? What is
A California lawsuit says Mars didn’t warn consumers of the health problems associated with the use of titanium dioxide in Skittles. Click here to read the story at cnet.com. Discussion Questions: What is false advertising? Does this news story represent an example of false advertising? Why or why not? What
Amazon tried a novel marketing strategy to get more eyeballs (or eyestalks) on a new Prime Video show: it beamed the first episode of sci-fi series Night Sky out of Earth’s atmosphere. Click here to read the story at Engadget.com. Discussion Questions: What is publicity? What is a marketing stunt? Why do
Bazooka® Bubble Gum is known for its Bazooka Joe comics that feature wholesome, exaggerated punchlines in the classic spirit of the “Dad Joke.” Click here to read the story at prnewswire.com. Discussion Questions: What is Bazooka? What is brand image? How would you describe Bazooka’s brand image? What is a PSA?
For over 50 years people have used April 22 to celebrate Earth Day and demonstrate support for environmental protection. More than ever people are starkly aware of the dangers of climate change and the extreme measures that need to be taken in order to maintain our way of life. Click
The vehicle was designed with the company’s new e-4ORCE electric motor and is approximately the size of a large shoebox with a wooden tray built on top. Click here to read the story at yahoo.com. Discussion Questions: What is innovation? How might this news story demonstrate the concept of innovation?
It’s understandable why the mayor’s office and tourism gurus sought to refresh Chicago’s global image with a new marketing campaign and tagline released a week ago. Click here to read the story at chicago.suntimes.com. Discussion Questions: What is tourism? How do cities benefit from tourism? Why is tourism important to
Gotta love some of the creativity behind some of these NIL deals, but this is the best one yet!
Bijan Robinson’s gourmet dijon mustard, Bijan Mustardson, is now available to order. Here’s the website.
http://bijanmustardson.com
