Marketing Currents - Business and Marketing Current Events
Category: Publicity

Earth Day 2022: initiatives from brands that stood out

For over 50 years people have used April 22 to celebrate Earth Day and demonstrate support for environmental protection. More than ever people are starkly aware of the dangers of climate change and the extreme measures that need to be taken in order to maintain our way of life. Click

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KFC Gives Money Away on Social Media

NintenKFC takes a do anything for attention approach to marketing. That has led to a lot of weird products — think fried chicken-scented lip balm and a giant Crispy Chicken Sandwich pillow — as well as a lot of unique food items.  Click here to read the story at thestreet.com.

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Coca-Cola introduces a first-of-its-kind flavor

Coke’s new flavor is out of this world. At least, that’s the idea behind Coca-Cola Starlight, a new limited-edition version of the classic soda that comes in regular and zero sugar. Click here to read the story at cbs46.com. Discussion Questions: What is product development? Why do companies like Coca-Cola

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The Wall Street Journal named JetBlue the worst airline of 2021

Logan International Airport‘s largest carrier ranked last in the publication’s Airline Scorecard, an annual ranking of nine major U.S. airlines. Delta Air Lines was the best airline in 2021, according to the report. JetBlue, which ranked seventh last year, knocked American Airlines out of the bottom spot. Click here to read the

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Oscar Mayer’s bologna face mask quickly sells out

If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement

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Skittles is Releasing a Candy Dispensing Bed for $1.50 USD

Skittles and Simmons Bedding Company have formed an unlikely alliance, revealing a “Simmons Sweet Sleep Bed” that combines a candy-dispensing unit with a murphy bed. Click here to read the story at hypebeast.com. Discussion Questions: What is publicity? What is a “stunt” as it relates to marketing? How do marketing stunts

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