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Publicity

Marketing Currents

McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.

The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago
Business Plan

Adidas finally has a plan for its stockpile of Yeezy shoes

After cutting ties with Ye, formerly known as Kanye West, Adidas now plans to sell its stock of unsold Yeezy shoes and donate the proceeds to charity. Click here to read the story at npr.org. Discussion Questions:

By Chris Lindauer, 2 years05/14/2023 ago
Advertising

These Entrepreneurs Are Putting Ads Inside Your Fortune Cookie

Ads are everywhere. Not only do they fill web pages, social networks and app screens, they’re also found on many surfaces in the real world, including on billboards, trash cans and even subway turnstiles. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years05/07/2023 ago
Advertising

Earth Day 2023: green or greenwashed?

With Earth Day around the corner, it’s that time of the year again when companies start doling out sustainability pledges like candy. Unfortunately, some of those promises can be misleading.  Click here to read the story at theverge.com. Discussion Questions:

By Chris Lindauer, 2 years04/23/2023 ago
Branding

Tillamook wants to be nation’s favorite brand

It’s been a year since Oregon’s Tillamook County Creamery Association won recognition as a Certified B Corporation for its sustainable and worker-friendly farming practices. Now the dairy cooperative wants to use that designation to build credibility and trust beyond the West Coast. Click here to read the story at farmprogress.com. Read more…

By Chris Lindauer, 2 years04/23/2023 ago
Branding

Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)

Fans claim that Wingstop’s ranch is so good, they’d bathe in it.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years03/19/2023 ago
Brands

Rihanna And PUMA Reunite After She Previously Helped The Brand Reach Nearly $1B In Sales

Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years03/04/2023 ago
Differentiation

Shake Shack Introduces “The Truffle Table Fine Dining Experience”

Shortly after launching its new White Truffle Menu, Shake Shack is now introducing a new way to enjoy its luxurious offerings.  Click here to read the story at hypebeast.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Consumer Engagement

Taco Bell Is Now Marrying A Couple In The Metaverse 

 (Taco) Bells are ringing as the lucky couple who will be tying the knot at Taco Bell’s metaverse wedding is unveiled! Lifelong Taco Bell fans Sheel Mohnot and Amruta Godbole will say ‘I do’ on February 24 with an out-of-this-realm wedding celebration in Decentraland.  Click here to read the story at prnewswire.com. Discussion Questions:

By Chris Lindauer, 2 years02/26/2023 ago
Brand Loyalty

Use the New Panera Purse to Carry a Better Sandwich

I’m a gal on the go, which has often meant scarfing down a bodega turkey sandwich unearthed from the bottom of my tote bag between commitments. Click here to read the story at eater.com. Discussion Questions:

By Chris Lindauer, 2 years02/10/2023 ago

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