Marketing Currents - Business and Marketing Current Events

McPizza Is Back! McDonald’s Menu Tries a New Take On a Classic.


The fast-food giant has tried many variations of the much-loved menu item, but its latest effort might be different enough to become a hit.

Click here to read the story at

Discussion Questions:

  1. What is product development?
  2. What is a product life cycle?
  3. At which stage of the life cycle is the McPizza?
  4. Why would McDonald’s be interested in adding a pizza item to its menu?
  5. McDonald’s has tried pizza items before but it hasn’t worked out. The author of this news story suggests this effort might be different enough to be a success. How?
  6. What is the marketing mix?
  7. How would the marketing mix apply to this news story?
  8. Why is an effective application of the marketing mix important to McDonald’s if it hopes to encourage consumers to try the new menu item?
  9. In your opinion, will the new menu item be popular with consumers? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.