Marketing Currents - Business and Marketing Current Events
Category: Publicity

Volvo Steals the Playbook on Super Bowl Marketing

Coming into Super Bowl week, the Volvo marketing team is pulling off another trick play. The company has promised to give out $2 million of its Swedish machines if anyone scores a safety in the big ball game Sunday. Safety, of course, is the brand’s north star. The message is

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Coke delivers coffee-flavored soda from Walmart by drone

Coca-Cola’s launch of its soda with coffee is notable for including drone delivery in a stunt campaign that plays off the name of Coffee County, which is about 180 miles away from the company’s headquarters in Atlanta. The tiny robot aircraft have gained more attention since Jeff Bezos, Amazon founder

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In-N-Out Burger Causes Chaos In Colorado

In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a

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