Marketing Currents - Business and Marketing Current Events
Category: Sales

How Ikea tricks you into buying more stuff

On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was a simple in-and-out task. But 3 hours later, the 37-year-old IT manager found himself in the parking lot, slightly stupefied, with a shopping cart full of hand

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Coca-Cola, Walmart open AR holiday stores in Snapchat

Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president

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These 4 Airlines Made More From Upsells Than Ticket Sales in 2020

In an industry record, four budget airlines generated more revenue from ancillaries than they did from ticket sales in 2020. More importantly, ancillary revenue grew across all of the largest airlines last year despite the crisis. Click here to read the story at skift.com. Discussion Questions: What are sales? Why

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