Marketing Currents - Business and Marketing Current Events

Black Friday online sales dip for 1st time, to $8.9 billion, Adobe finds

With more Americans taking advantage of deals offered earlier, online spending on Black Friday declined for the first time, to $8.9 billion, according to Adobe Analytics data.

Click here to read the story at abcnews.go.com.

Discussion Questions:

  1. What is promotion?
  2. Why do you think promotion is so important around the holidays?
  3. What is e-commerce?
  4. What is retail?
  5. Why are sales important to a business?
  6. How does Black Friday help to drive sales at retail?
  7. How does Black Friday help to drive e-commerce sales?
  8. What is consumer behavior?
  9. How do you think shifts in consumer behavior might have influenced spending on Black Friday this year?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.