In an industry record, four budget airlines generated more revenue from ancillaries than they did from ticket sales in 2020. More importantly, ancillary revenue grew across all of the largest airlines last year despite the crisis. Click here to read the story at skift.com. Discussion Questions: What are sales? Why
MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter. Click here to read the story
There are always mixed sentiments when Halloween stuff starts hitting the shelves. Some can’t wait for spooky times, while others think summer is way too early for pumpkin-shaped Reese’s. Click here to read the story at morningbrew.com. Discussion Questions: What is seasonal marketing? What types of brands might benefit most
Subway is drawing a direct link between the “Eat Fresh Refresh” strategy and a sales boost in the summer period, including its highest weekly average unit volume transactions in eight years. The planned multiyear overhaul touches across the chain’s business, with a menu makeover consisting of 11 new and improved
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at adweek.com. Discussion
Brands often fail to realize that a good customer experience starts with good customer service. And consumers won’t put up with it, according to the 2021 State of Digital Customer Experience Report. Of the consumers polled, 40% are likely to jump ship from cell phone, cable, utility or insurance companies
The name is synonymous with business success. This is the 67th edition of our ranking of America’s largest companies. Together, the 500 corporations on this year’s list generated $13.8 trillion in revenue, or some two-thirds of the U.S. economy. Explore the list to see who prospered, who stumbled, and why.
Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees. In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website. Click here to read the story at usatoday.com.
Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs. Click here to read the story at retailwire.com. Discussion Questions: What is a quick service restaurant? What is distribution? Why do you think
As demand for Crocs soars, the brand is breaking up with some long-time retailers — a few weeks after Nike cut ties with some of its own partners. In a statement to FN, Crocs confirmed it has started to terminate select North American wholesale relationships, noting that this is a