Marketing Currents - Business and Marketing Current Events
Category: Sales

Banana Republic Revives Its Adventurous Past With Rebrand

Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. Click here to read the story at adweek.com. Discussion

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Consumers Will Jump Ship Over Bad Customer Service, Study Finds

Brands often fail to realize that a good customer experience starts with good customer service. And consumers won’t put up with it, according to the 2021 State of Digital Customer Experience Report. Of the consumers polled, 40% are likely to jump ship from cell phone, cable, utility or insurance companies

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The Fortune 500: 2021

The name is synonymous with business success. This is the 67th edition of our ranking of America’s largest companies. Together, the 500 corporations on this year’s list generated $13.8 trillion in revenue, or some two-thirds of the U.S. economy. Explore the list to see who prospered, who stumbled, and why.

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Will a virtual quick serve restaurant drive Pepsi’s cola sales?

Pepsi has debuted a virtual quick service restaurant concept that seeks to pair the brand’s colas with a variety of complementary foods, such as burgers, chicken sandwiches and ribs. Click here to read the story at retailwire.com. Discussion Questions: What is a quick service restaurant? What is distribution? Why do you think

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