Marketing Currents - Business and Marketing Current Events

Coca-Cola, Walmart open AR holiday stores in Snapchat


Snap’s latest AR experiences come as brands look to connect with consumers during the critical holiday shopping season. The platform bills AR as the most personal, immersive and effective way to engage with consumers, and suggests that AR also stands for additional reach and accelerated results, Luke Kallis, vice president of U.S. advertiser solutions, said in a statement.

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Discussion Questions:

  1. What is digital marketing?
  2. What is social media marketing?
  3. What is AR?
  4. What is consumer engagement?
  5. How can AR experiences boost levels of consumer engagement?
  6. What is an AR holiday store as described in this news story?
  7. Why would Coca-Cola and Walmart open AR stores in Snapchat during the holidays?
  8. How might the AR stores help both brands to boost sales over the holidays?
  9. Do you think the primary goal is to increase sales through this campaign? Why or why not?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.