Marketing Currents - Business and Marketing Current Events

Candy safes, coffee costumes, “human” flavored cat food: Brands get weird for Halloween


There are always mixed sentiments when Halloween stuff starts hitting the shelves. Some can’t wait for spooky times, while others think summer is way too early for pumpkin-shaped Reese’s.

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Discussion Questions:

  1. What is seasonal marketing?
  2. What types of brands might benefit most from Halloween marketing?
  3. How do you think COVID-19 might have impacted sales during the Halloween season last year?
  4. When do you think is the best time to kick off a Halloween marketing campaign? Why?
  5. What is promotion?
  6. What are the different types of promotion?
  7. The headline of this story suggests brands are getting “weird” for Halloween. What is one example from this story that might represent an example of a “weird” promotion?
  8. Using your example, what do you think is the goal of that promotion?
  9. Think about one of your favorite brands. How might they benefit from a Halloween promotion? Be prepared to share your ideas in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.