Marketing Currents - Business and Marketing Current Events

MOD Pizza’s first national advertising campaign focuses on people, not pizza: Here’s why it works


MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter.

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Discussion Questions:

  1. What is advertising?
  2. Why do companies advertise?
  3. What are the various forms of advertising?
  4. What is the difference between a national campaign and a local campaign?
  5. Why do you think MOD Pizza has not launched a national advertising campaign until now?
  6. Based on information from this story, what message do you think MOD hopes to communicate to consumers through this campaign?
  7. Why do you think that is the message they hope to share?
  8. How do you think this advertising campaign might impact MOD Pizza’s sales?
  9. Why are sales important to MOD Pizza?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.