ESPN is reportedly preparing to dramatically change how fans consume live sports. Click here to read the story at usatoday.com. Discussion Questions:
The USL Super League formally announced the first eight markets that will take part in the inaugural season set to begin in August 2024. Click here to read the story at espn.com. Discussion Questions:
Several major brands have unveiled significant changes to their visual identities in 2023, including PepsiCo Inc.’s Pepsi, the Coca-Cola Co.’s Fanta and Nokia Corp. But rebrands, much like art, are often polarizing, especially when done after a long period of time. Click here Read more…
Tesla is set to “try a little advertising”, CEO Elon Musk has said, signalling a major shift from a brand that has previously eschewed ads. Click here to read the story at marketingweek.com. Discussion Questions:
It’s impossible not to recognize and the name rolls off the tongue — Oscar Mayer’s hotdog-styled vehicle has been eliciting some kind of reaction by viewers ever since the original model first hit the road in 1936. Click here to Read more…
Marketing in the travel industry is complex. While 90% of travel customers do research online, only 82% will end up making their bookings via those same digital channels. Click here to read the story at forbes.com. Discussion Questions:
Why sip on an ice cream float when you can eat it by the half-gallon? Click here to read the story at people.com. Discussion Questions:
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:
Take heed, heat seekers and hot sauce heads. Cholula, makers of one of the most iconic, unique, and popular Mexican hot sauces, has just announced that it’s branching out with a line of three different salsas and three varieties of taco Read more…
Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find Read more…
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