Distribution
What happened to Glossier
If you step into a Sephora store a week from today, you’ll be greeted by a display plastered in a familiar shade of millennial pink. Click here to read the story at fastcompany.com. Discussion Questions:
Old Blog
Competition
Microsoft signs 10-year deal to bring ‘Call of Duty’ to Nintendo in push to ease monopoly worries about Activision Blizzard acquisition
Microsoft Corp. and Nintendo Co. formalized their agreement to bring Call of Duty to Nintendo platforms for a decade, a move designed to allay fears about the blockbuster game becoming an Xbox exclusive. Click here to read the story at fortune.com. Discussion Questions:
Branding
Why PepsiCo’s Gatorade is now a portfolio of brands with Muscle Milk, Propel, and more
For most of the past decade, PepsiCo’s ambition for Gatorade has been to go far beyond its sports drink origins. Click here to read the story at fastcompany.com. Discussion Questions:
Branding
Scent-a Fe: New Mexico could be first state with official aroma
The sweet smell of green chile roasting on an open flame permeates New Mexico every fall, wafting from roadside stands and grocery store parking lots and inducing mouth-watering visions of culinary wonders. Click here to read the story at theguardian.com. Discussion Questions:
Advertising
Wendy’s partners with DoorDash and Roku in new shoppable ads
Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:
Branding
Chipotle spinoff restaurant: Farmesa to serve customizable bowls with salmon, veggies and more
Chipotle Mexican Grill announced Wednesday it will open a new spinoff restaurant, Farmesa, a “fresh eatery concept” serving customizable bowls in California. Click here to read the story at usatoday.com. Discussion Questions:
Economics
Kraft Heinz to abandon further price hikes as shoppers stretched thin
Kraft Heinz said on Wednesday it would hit pause on further price hikes for its quick-fix meals and condiments, as consumers turn increasingly sensitive to persistently high inflation. Click here to read the story at reuters.com. Discussion Questions:
3.1 - Sports Business Fundamentals
‘Unmarketable’ Kyle Busch, RCR Have Plenty Of Sponsors As NASCAR Daytona 500 Starts New Season
When a NASCAR driver goes into the free market, they often have to not only show what they can do on the track, but the value they can bring to the team when it comes to sponsorship. Click here to Read more…
2.1 - Sports & Entertainment Industry
Despite a lack of on-court success, the Bulls remain a global phenomenon
When the Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald’s Championship, they were on top of the basketball world. Click here to read the story at espn.com. Discussion Questions:
2.3 - The SEM Product
Opinion: NBA load management is a load of deceit for fed up fans
Load management is now an anchor, dragging down Stern’s marketing blueprint and the NBA’s one-sided relationship with its fans to the depths of fraud. Click here to read the story at si.com. Discussion Questions: