Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here Read more…
STARRY, PepsiCo’s newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. Click here to read the story at prnewswire.com. Discussion Questions:
Among the most perplexing questions in sports is why the NFL opted to use an ancient and often confusing numbering system to denote its marquee game LVII years ago. Click here to read the story at themessage.ca. Discussion Questions:
Similarly to the speed at which ice water warms in one of their tumblers or water bottles, Yeti is taking a slow and steady approach when it comes to sports marketing. Click here to read the story at Forbes.com. Discussion Questions:
The 2023 Navy Federal Credit Union NHL Stadium Series Game will take over Carter Finley Stadium on Feb. 18 in front of a sold-out crowd of 55,000 when the Carolina Hurricanes host their Metropolitan Division rival Washington Capitals. Click here to read Read more…
Hipgnosis Songs Capital has closed its deal to buy 100% of Justin Bieber‘s publishing, as well as his artist royalties from his master recordings and neighboring rights, Hipgnosis has confirmed. Click here to read the story at billboard.com. Discussion Questions:
M&M’S says it’s renaming its candy Ma&Ya’s – or at least that’s what it would have consumers believe, per its latest teaser. Click here to read the story at thedrum.com. Discussion Questions:
First it was mailboxes, then inboxes…Now, marketers are blowing up phones. Click here to read the story at marketingbrew.com. Discussion Questions:
A good, catchy jingle can cement a product in the public’s mind spanning across generations. Click here to read the story at the street.com. Discussion Questions:
So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.