Competitive Edge - Sports & Entertainment Marketing News

NHL Stadium Series Game expected to have big economic impact on Raleigh


The 2023 Navy Federal Credit Union NHL Stadium Series Game will take over Carter Finley Stadium on Feb. 18 in front of a sold-out crowd of 55,000 when the Carolina Hurricanes host their Metropolitan Division rival Washington Capitals.

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Discussion Questions:

  1. Why do you think the the city of Raleigh wants to host the NHL Stadium Series game?
  2. What is event marketing?
  3. Why is event marketing important to the success of the NHL Stadium Series?
  4. How might an effective marketing strategy help to increase the number of people watching the game?
  5. Why is that important to the NHL?
  6. Why is it important to the city of Raleigh?
  7. What is the difference between event management and event marketing?
  8. What factors are important for the NHL to consider when hosting the Stadium Series Game from an event management perspective?
  9. What is economic impact?
  10. What is the difference between direct and indirect effects as it relates to economic impact?
  11. How will the city of Raleigh benefit from direct effects from hosting the Stadium Series Game?
  12. How will the city of Raleigh benefit from indirect effects from hosting the Stadium Series Game?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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