Competitive Edge - Sports & Entertainment Marketing News

Yeti Takes Slow And Steady Approach To Sports Marketing


Similarly to the speed at which ice water warms in one of their tumblers or water bottles, Yeti is taking a slow and steady approach when it comes to sports marketing.

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Discussion Questions:

  1. What is the difference between the marketing of sports and marketing through sports?
  2. What kind of company is Yeti?
  3. Which might best describe Yeti’s involvement with sports marketing?
  4. How might sports marketing help Yeti to reach and connect with consumers?
  5. The headline of this story describes a “slow and steady” approach to sports marketing from Yeti. What does that mean?
  6. Why do you think Yeti is taking this approach?
  7. What is a target market?
  8. Based on information from this story, how would you describe Yeti’s target audience?
  9. How does that influence the brand’s sports marketing strategy?
  10. What is sponsorship?
  11. What is the World Surf League?
  12. Why do you think Yeti invested in a sponsorship of the World Surf League?
  13. What is sponsorship activation?
  14. Based on what you learned from this news story, what is one example of how Yeti will activate their World Surf League sponsorship?
  15. How might Yeti benefit from a presence at WSL events?
  16. What other sports properties has Yeti invested in sponsorships? Why do you think they chose those properties?
  17. What other properties might be next for Yeti from a sponsorship perspective? Why?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.


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