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Marketing Currents

Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.

Marketing Currents

Heinz Knows You Use Ketchup as Fake Blood — Now They’re Selling Halloween Makeup Kits

If you’ve never used ketchup as fake blood, congrats to your parents for raising an emotionally stable child. For the rest of us, the condiment has long served as an edible blood replacement in pranks, videos, and general mayhem of all kinds.  Click here to read the story at foodandwine.com. Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Consumer Engagement

Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It

Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme—you have to see a banana in-person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall. Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Cause Marketing

Popeyes teams with Megan Thee Stallion on hot sauce, franchising

Popeyes Louisiana Kitchen has teamed with musician Megan Thee Stallion for a new hot sauce to debut Oct. 19 as well as merchandise and franchised restaurants, the company said Thursday. Click here to read the story at nrn.com. Discussion Questions: Why might Popeyes be interested in a collaboration with Megan Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Customer Service

Delta Air Lines Is Introducing a Change That Is Upsetting Its Best Customers. It’s the 1 Thing No Company Should Ever Do

Over the past few weeks, Delta Air Lines has been testing a new phone system to handle calls from customers. If you call, you might hear a pleasant voice informing you that the company is “testing an enhanced phone experience so you’ll notice a different main menu.” Click here to Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Distribution

Lego is proving toys are still big business

Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics: US children between 8-10 spend an average of 6 hours per day in front of a screen US children between 11-14 spend an average of 9 hours per day in front Read more…

By Chris Lindauer, 4 years10/15/2021 ago
Marketing Currents

Candy safes, coffee costumes, “human” flavored cat food: Brands get weird for Halloween

There are always mixed sentiments when Halloween stuff starts hitting the shelves. Some can’t wait for spooky times, while others think summer is way too early for pumpkin-shaped Reese’s. Click here to read the story at morningbrew.com. Discussion Questions: What is seasonal marketing? What types of brands might benefit most Read more…

By Chris Lindauer, 4 years10/10/2021 ago
Advertising

Taco Bell takes ownership of taco emoji in global Taco Day stunt

Looking to make Taco Bell synonymous with tacos across the globe, the fast food giant today kicked off two new major marketing initiatives. The first aims to grow global awareness by taking ownership of the taco emoji that lives on all of our phones. The second taps into Discord’s highly Read more…

By Chris Lindauer, 4 years10/10/2021 ago
Brands

Adam Sandler and Olive Garden are huge with Gen Z, proving everything is cyclical

There is perhaps no greater mystery to the middle-aged marketing executive than the mind of the American teen. With its youthful perspectives, wildly unpredictable interests, and malleable brains, the 13-to-18-year-old demographic is often elusive to older, more legacy brands trying to uphold their popularity as the pulse of cool flows Read more…

By Chris Lindauer, 4 years10/10/2021 ago
Distribution

Real cost of inflation to average American household: An extra $175 a month

Over the past couple of months, Allison, a wife and mother of a toddler and teenager in Chicago, says she’s been spending about $50 more each week on groceries to feed her family — and that’s at a discount supermarket chain, Aldi’s.  Click here to read the story at nypost.com. Read more…

By Chris Lindauer, 4 years10/10/2021 ago
Branding

The dollar store is officially dead

Dollar Tree, the last of the big dollar-store chains selling items for $1 or less, on Tuesday said it was officially “breaking the buck” by adding $1.25 and $1.50 price points in some stores. Click here to read the story at insider.com. Discussion Questions: What is pricing? Why is pricing Read more…

By Chris Lindauer, 4 years10/10/2021 ago

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