Marketing Currents - Business and Marketing Current Events

Lego is proving toys are still big business


Playtime has been moving online for years now. In January 2020, the CDC reported the following screen time statistics:

  • US children between 8-10 spend an average of 6 hours per day in front of a screen
  • US children between 11-14 spend an average of 9 hours per day in front of a screen

Despite the pandemic accelerating the trend, Lego is proving that kids still have an appetite for analog toys.

Click here to read the story at

Discussion Questions:

  1. What does it mean for a business to evolve?
  2. How do you think Lego has evolved over the years?
  3. How has that evolution helped Lego to continue to thrive as a business?
  4. What is pricing?
  5. Why is pricing an important function of marketing?
  6. How might supply chain issues be impacting Lego at the moment?
  7. How might that impact sales over the holidays and why is that important to Lego?
  8. According to information from this story, what recently happened in China that might help boost Lego sales?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.