Marketing Currents - Business and Marketing Current Events

Dave & Buster’s Has Big TVs—Here’s a Banana to Prove It


Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme—you have to see a banana in-person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall.

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Discussion Questions:

  1. Based on information from this story, describe this marketing stunt from Dave & Buster’s.
  2. What do you think Dave & Buster’s hopes to accomplish with this marketing stunt?
  3. What is experiential marketing?
  4. Why do brands engage in experiential marketing?
  5. How might this story represent an example of experiential marketing?
  6. What is consumer engagement?
  7. How do you think the banana for scale meme might encourage consumer engagement?
  8. How might Dave and Buster’s benefit from that engagement?
  9. Why is social media an important aspect of this marketing effort from Dave & Buster’s?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.