Marketing Currents

Global Pop Superstar Katy Perry Headlines Gap’s Holiday 2021 Campaign, ALL TOGETHER NOW – A Tribute To The Power of Working Together To Foster Love, Kindness and Acceptance

This holiday, Gap has joined forces with global pop superstar and cultural icon Katy Perry to underscore the importance of love, kindness, and acceptance with its new campaign, ALL TOGETHER NOW. Gap shines at the intersection of culture, fashion, and music, with Katy’s remix of “All You Need Is Love,” bringing Gap’s

10/31/2021

Buffalo Wild Wings testing robot that specializes in frying chicken wings

Restaurants are testing robotic solutions to help staff kitchens as one way of dealing with the labor shortage. Buffalo Wild Wings is testing a robotic solution described as “the only robotic chicken wing frying solution designed from the ground up for high volume restaurants.” Click here to read the story

10/31/2021

How Panda Express Reversed a Sales Slump With Direct Mail

When Panda Express noticed locations without a drive-thru were struggling, the brand sought to spur online delivery orders by connecting to customers’ offline mailboxes with direct mail. Click here to read the story at adweek.com. Discussion Questions: What is advertising? What are five different forms of advertising? What is direct

10/31/2021

These 4 Airlines Made More From Upsells Than Ticket Sales in 2020

In an industry record, four budget airlines generated more revenue from ancillaries than they did from ticket sales in 2020. More importantly, ancillary revenue grew across all of the largest airlines last year despite the crisis. Click here to read the story at skift.com. Discussion Questions: What are sales? Why

10/31/2021

Coke’s Attempt To Engage With Gamers Flames Out On YouTube

In online gaming parlance, Coke’s new advertising effort to engage with the gaming community is getting “smoked”—and that’s an extreme understatement. As of today, a YouTube video accompanying the beverage giant’s new Real Magic “global brand philosophy and platform” had earned a whopping 56,000 dislikes to 3,900 likes. Click here

10/24/2021

Remember Fisher-Price’s classic toy telephone? It’s now a real working phone, and you can buy one

That classic Fisher-Price toy rotary phone is getting a modern upgrade. The toy company announced Tuesday it will launch a version of its Chatter Telephone capable of taking real phone calls. The phone is available for pre-order at BestBuy.com while supplies last for $60, about six times more than the

10/24/2021

MOD Pizza’s first national advertising campaign focuses on people, not pizza: Here’s why it works

MOD Pizza’s first national advertising campaign, entitled “All Pizzas Welcome” does not focus on the price or even the quality of their product. Instead, the ad highlights MOD Pizza’s people-focused culture of inclusivity and diversity both in front of and behind the pizza counter. Click here to read the story

10/24/2021

Zillow may be pulling up the welcome mat, but rival Opendoor is expanding into new markets

When Zillow announced that it was hitting pause on its iBuying operations earlier this week, the news sent shockwaves through the real estate industry. Zillow blamed the pause on labor and supply constraints that were hampering its ability to quickly renovate and efficiently turn over its housing inventory. Click here

10/24/2021

A ‘Metaverse’ Of Questions: What’s Behind Facebook’s Rebranding?

Earlier this week rumors circulated that Facebook was planning to change its company name next week as it focuses on building a “metaverse.” The name change could be formally announced at the social network’s annual Connect conference on October 28, or sooner. Reports online suggest it is meant to signal

10/24/2021

Category: Marketing Currents

Global Pop Superstar Katy Perry Headlines Gap’s Holiday 2021 Campaign, ALL TOGETHER NOW – A Tribute To The Power of Working Together To Foster Love, Kindness and Acceptance

Buffalo Wild Wings testing robot that specializes in frying chicken wings

How Panda Express Reversed a Sales Slump With Direct Mail

These 4 Airlines Made More From Upsells Than Ticket Sales in 2020

Coke’s Attempt To Engage With Gamers Flames Out On YouTube

Remember Fisher-Price’s classic toy telephone? It’s now a real working phone, and you can buy one

MOD Pizza’s first national advertising campaign focuses on people, not pizza: Here’s why it works

Zillow may be pulling up the welcome mat, but rival Opendoor is expanding into new markets

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