Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the athletic brand’s reemergence in the sport he knows best. Click here to read the story at footwearnews.com. Discussion Questions:
Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story at jsonline.com. Discussion Questions:
Post Malone’s partnership with Raising Cane’s continues Thursday with the opening of a Post Malone x Dallas Cowboys-themed Restaurant right in the heart of Cowboys Country – a place and a team that had lasting impact on Post from an early age. Click here to read the story at prnewswire.com. Read more…
Today, ESPN launched its National Hockey League (NHL) season-opening campaign, “To Know Hockey is to Love Hockey.” Click here to read the story at espnpressroom.com. Discussion Questions:
Globe Life Field is hosting its first home playoff game on Tuesday — and the Rangers are beefing up their concession and merchandise options for the postseason. Click here to read the story at mlb.com. * Teacher Note: Consider pairing this news story with the recently released “NFL Stadium Food” Read more…
Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Click here to read the story at marketingdive.com. Discussion Questions:
It’s nearly time for EA Sports’ annual football video game – but it will not be called FIFA this time around. Click here to read the story at sportingnews.com. Discussion Questions:
The 2023 MLB regular season is in its final week, and the league’s national media partners are closing the year on a disappointing note. Click here to read the story at awfulannouncing.com. Discussion Questions:
Adidas has entered yet another legal battle over its three-striped design, despite a history of mixed success in suing ‘similar’ brand logos. Click here to read the story at creativebloq.com. Discussion Questions:
The Washington Capitals will host a ‘Garage Sale’ featuring Capitals items and prior giveaways on Saturday, Sept. 23 at MedStar Capitals Iceplex in Arlington, VA. Proceeds benefit Monumental Sports & Entertainment Foundation, the official charity of the Capitals. Click here to read the story at nhl.com. Discussion Questions: