Marketing Currents - Business and Marketing Current Events

Pizza Hut Is Giving Fans ‘Reverse Delivery’ Doormats That Gift Delivery Drivers Pizza During Busy Holiday Season


This week, Pizza Hut is giving customers a “reverse delivery” doormat that gives delivery drivers a free box of pizza when they drop off an order.

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Discussion Questions:

  1. What is publicity?
  2. How can a business or brand benefit from publicity?
  3. Is all publicity positive for a business?
  4. What is a marketing stunt?
  5. How might a marketing stunt help a business or brand generate publicity?
  6. Describe this stunt from Pizza Hut, based on what you learned in this news story.
  7. What do you think they hope to accomplish with this marketing stunt?
  8. Why do you think Pizza Hut wants to thank delivery drivers?
  9. Why would they give away free pizzas?
  10. According to this story, Pizza Hut isn’t the only fast food chain giving away free food this month. What is another example?
  11. What is promotion?
  12. How might giving away free food provide an example of promotion?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.