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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Branding

Celebrate Cheetos 75th birthday with The Mark of Mischief

While snack fans understand that those Cheetle fingers are a badge of honor, another component of being a fan is going to be front and center. For Cheetos 75th birthday, it is time to celebrate the Mark of Mischief and Chester will be leading the event. Click here to read Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Brands

Porsche and PUMA Team Up for Two Limited Edition Sneaker Collections

Long-time collaborators, Porsche and PUMA, have revealed the results of their latest partnership, in the form of two limited edition sneaker collections — the first of which marks Porsche’s 75th anniversary as an automaker and the second celebrating 60 years of the iconic 911. Click here to read the story Read more…

By Chris Lindauer, 2 years09/01/2023 ago
Consumer Behavior

Back-to-school 2023: Can marketing transcend the turbulence?

As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Click here to read the story at marketingdive.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Customer Experience

Hotels Adding Fees For Common Requests That Used to Be Free

It’s true, nothing in life is free. The ease of requesting an early check-in or a late checkout is now a relic of the past for an increasing number of hotels, The Wall Street Journal reported. Click here to read the story at entrepreneur.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
Cause Marketing

Panda Express® Pledges Up To $2 Million in Donations to Help Those Affected by the Hawaii Wildfires

Panda Restaurant Group, the parent company of Panda Express®, is pledging up to $2 million to the American Red Cross to provide essential care for the individuals affected by the Hawaii wildfires through the Panda Cares Foundation fundraising program and a dollar-for-dollar corporate match. Click here to read the story Read more…

By Chris Lindauer, 2 years08/27/2023 ago
Marketing Currents

Want your own hot dog straw? To celebrate 2022 viral video, Oscar Mayer is giving them away

Oscar Mayer makes a Hot Dog Straw to commemorate 2022 viral video Oscar Mayer is giving away the Oscar Mayer Hot Dog Straw (while supplies last), in honor of the baseball fan who made a straw from a hot dog in 2022. Click here to read the story at usatoday.com. Read more…

By Chris Lindauer, 2 years08/27/2023 ago
Consumer Behavior

“Going shopping” is dead

Whether it was spritzing on perfumes in a department store or fantasizing about a more organized home in the seemingly endless aisles of Bed Bath & Beyond, shopping was once a far more pleasurable experience than it is today. It was both a social and languid activity, an opportunity to Read more…

By Chris Lindauer, 2 years08/27/2023 ago
1.5 - Market Segmentation

Chipotle’s sports marketing strategy

The U.S. Women’s National Soccer Team fell short of its goal to become the first country in the history of the World Cup to win three times in a row. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
3.1 - Revenue

Atlanta Braves Post Record Revenue, But Profit Falls

A year removed from winning the World Series, the Atlanta Braves still managed to have a banner 2022 by some yardsticks, according to Wednesday’s earnings announcement. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 2 years08/27/2023 ago
2.5 - Event Management & Marketing

The $560M Challenge of Turning the Las Vegas Strip Into an F1 Race Track

Revamping one of the most well-known streets in the world — the Vegas Strip — into a racing circuit might seem an impossible challenge. But the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix, set for Nov. 16 to 18, is hustling to do just that in a $560 Read more…

By Chris Lindauer, 2 years08/27/2023 ago

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