Marketing Currents - Business and Marketing Current Events

Want your own hot dog straw? To celebrate 2022 viral video, Oscar Mayer is giving them away


Oscar Mayer makes a Hot Dog Straw to commemorate 2022 viral video

Oscar Mayer is giving away the Oscar Mayer Hot Dog Straw (while supplies last), in honor of the baseball fan who made a straw from a hot dog in 2022.

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Discussion Questions:

  1. What does it mean to go viral as it relates to marketing?
  2. What role does social media play in helping something to go viral?
  3. How does a brand benefit from content that goes viral?
  4. Can a brand control what content goes viral? Why or why not?
  5. Why did a “hot dog straw” go viral in 2022?
  6. Why do you think Oscar Mayer views this as a marketing opportunity?
  7. What is publicity?
  8. What is a publicity stunt?
  9. Do you think Oscar Mayer’s hot dog straw represents an example of a publicity stunt? Why or why not?
  10. What do you think the brand hopes to accomplish by giving away hot dog straws?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.