Competitive Edge - Sports & Entertainment Marketing News

Atlanta Braves Post Record Revenue, But Profit Falls

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A year removed from winning the World Series, the Atlanta Braves still managed to have a banner 2022 by some yardsticks, according to Wednesday’s earnings announcement.

Click here to read the story at forbes.com.

Discussion Questions:

  1. What is revenue?
  2. What are revenue streams?
  3. According to this story, what are some of the revenue streams that helped the Braves to post record revenue?
  4. What is a quality product?
  5. How did the quality of Braves baseball impact the team’s revenues?
  6. What is an expense?
  7. What is profit?
  8. How do sports teams calculate profit?
  9. What is typically the biggest expense to a major league sports franchise?
  10. Based on what you learned in this news story, describe how the Braves generated record revenue but earned lower profits.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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