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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
2.2 - Fandom

The Most Popular Sneaker Brands in the World, Ranked

When it comes to footwear and sports apparel, there’s only one king — and while Nike’s rip-roaring worldwide ascent didn’t end up making Spencer Haywood a billionaire, you can’t argue with the singularity of the Swoosh across what is now several distinct generations. Click here to read the story at Read more…

By Chris Lindauer, 2 years08/27/2023 ago
11.3 - Social Issues in SEM

Thanks to NIL, college athletes have trading cards. Their value is hard to quantify.

Arch Manning hasn’t played a down of college football, but he is already setting records. A Manning trading card produced by Panini sold at a charity auction last month for $102,500, a record price for any card that stemmed from a college athlete’s name, image and likeness deal. Click here Read more…

By Chris Lindauer, 2 years08/27/2023 ago
Consumer Engagement

Drive-thru mania pushes chains to rethink restaurants

The future of fast food is already here with AI already taking orders and the first “underground delivery system” on the way. Click here to read the story at axios.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Branding

Pop-Tarts Collaborates With Crocs on Sweet Clogs That Come With Edible Jibbitz

Jibbitz are about to get a whole lot sweeter thanks to Crocs’ newest collaboration with Pop-Tarts. The footwear brand’s latest limited-edition release features the first edible Jibbitz and a pair of custom Pop-Tart-themed clogs. Click here to read the story at wwd.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Advertising

Lyft to display ads in app in effort to boost revenue

Ride-sharing platform Lyft will start displaying advertisements on its app, the company said in a blog post on Thursday as it looks to create a more stable source of revenue. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Brand Loyalty

What happened to Jeep? The mother of all SUVs has lost its edge as sales fall and cars pile up on dealer lots

Jeep is an iconic American brand. But amid a number of challenges and increasing competition from other automakers, it has seen its growth falter in recent years. Click here to read the story at businessinsider.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
Demographics

Instacart Launches ‘You’ve Got This, Parents’ Back-to-School Promotion

Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
3.1 - Broadcast Rights & Ratings

Price of college football realignment: Losing seasons, stiffer competition

The grass and cash may look greener elsewhere, but the tradeoff for college conference realignment is often more losing. Few teams have sustained success in new leagues in the past 20 years. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago
2.2 - What is SEM

Nike Partners with USA Gymnastics to Expand Sport for the Next Generation

For the first time ever, Nike will serve as the Official Apparel and Footwear Partner of USA Gymnastics and the USA Gymnastics National Team, supporting athletes on their journeys to Paris 2024 and Los Angeles 2028 in addition to all the young athletes they inspire along the way. Click here Read more…

By Chris Lindauer, 2 years08/20/2023 ago
11.3 - Social Issues in SEM

Saudi soccer league lures Brazilian star Neymar as it seeks to attract ‘exceptional players only’

Saudi Arabia is once again luring one of soccer’s biggest names with a multi-million-dollar contract — this time it’s Brazilian superstar Neymar, who is reported to have agreed to a two-year deal with Saudi pro team Al-Hilal. Click here to read the story at cnbc.com. Discussion Questions:

By Chris Lindauer, 2 years08/20/2023 ago

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