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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
Brands

Why one sunglasses brand has several Instagram accounts

Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?” Click here to read the story at marketingbrew.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Functions of Marketing

Peloton’s relaunch of its entire brand includes a workout app overhaul with 3 tiers—including a free one

Peloton wants to be known as more than just an exercise bike company, and it’s revamping its app to achieve that goal. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years06/04/2023 ago
Brand Loyalty

McDonald’s Happy Meal Toys: New Releases, Activities, More

Wondering what makes McDonald’s Happy Meals so happy? Although chicken nuggets and fries are loved by most kids, it’s not just the food that kids get so excited about—it’s those fantastic toys inside the box! Click here to read the story at parade.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Consumer Engagement

‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

The so-called “everything store” is looking to go “anywhere.” Click here to read the story at geekwire.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Marketing Campaigns

Krispy Kreme Is Giving Away a Dozen Free Donuts to 2023 Graduates This Week

For the fourth year in a row, Krispy Kreme is honoring graduates the sweetest way they can. Click here to read the story at people.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Branding

Inside Agent Rich Paul and New Balance’s Plans to Bring Energy to Sportswear

Klutch Sports founder Rich Paul made headlines in December 2021 when he collaborated with New Balance on a footwear and apparel collection, highlighted by a new-look 550 shoe. Click here to read the story at footwearnews.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
Branding

Taco Tuesday throwdown: Taco Bell challenges Taco John’s to ‘liberate’ trademark

Taco Bell is asking the U.S. regulators for permission to use the phrase “Taco Tuesday,” originally trademarked by Taco John’s. Click here to read the story at usatoday.com. Discussion Questions:

By Chris Lindauer, 2 years05/29/2023 ago
11.1 - Publicity

2025 NFL draft: Green Bay Packers expect statewide economic impact

The countdown to the 2025 NFL draft in Green Bay has begun, and the Packers said the few days in Green Bay will economically impact the state for years to come. Click here to read the story at fox6now.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago
10.1 - Fan Experience

Coors Field debuts palm-based age verification from Amazon

The home field of the Colorado Rockies baseball team is the first venue to leverage Amazon One frictionless payment to streamline alcoholic beverage purchases. Click here to read the story at chainstoreage.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago
1.2 - Functions of Marketing

MoviePass reboot: Here’s what to know about the latest plans, options, and credit system

Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 2 years05/28/2023 ago

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