Marketing Currents - Business and Marketing Current Events

Chipotle Offers Free Burritos, but You Need to (Sort of) Roll Your Own?


Roblox and Chipotle continue their partnership with the roll-out of the Chipotle Burrito Builder on Roblox, a new simulation experience that will invite players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox1, starting on April 7, National Burrito Day.

Click here to read the story at

Discussion Questions:

  1. What is digital marketing?
  2. Why is digital marketing important to brands?
  3. What is the metaverse?
  4. Why are brands interested in the metaverse?
  5. What is promotion?
  6. How do “holidays” like National Burrito Day provide promotional opportunities for brands?
  7. What is partnership?
  8. Why do brands partner?
  9. Why do you think Chipotle and Roblox have entered into a partnership?
  10. Based on information from this news story, describe the partnership between Roblox and Chipotle.
  11. What is consumer engagement?
  12. Why is consumer engagement important to brands?
  13. How might this promotion boost levels of consumer engagement for both Roblox and Chipotle?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.