Marketing Currents - Business and Marketing Current Events

Chase, Marriott Bonvoy Kick Off Contest on Pinterest


Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration.

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Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. Describe the promotion featured in this news story.
  4. What form of promotion best describes sweepstakes or contests like the one described in this news story?
  5. What is a partnership in business and marketing?
  6. What two brands partnered for this promotion?
  7. What do you think each brand hopes to accomplish through this promotion?
  8. Why is it important for both brands to benefit from a partnership?
  9. What is social media marketing?
  10. Why is social media marketing important to businesses and brands?
  11. Why do you think this promotion is tied to Pinterest rather than another social media platform like TikTok or Instagram?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.