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Kohl’s brings holiday promotion to TikTok, metaverse

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Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components.

Click here to read the story at chainstoreage.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. What are sweepstakes?
  4. Describe the Kohl’s sweepstakes promotion referenced in this news story.
  5. What are Kohl’s rewards?
  6. How does Kohl’s Rewards help the company to build brand loyalty?
  7. Why do businesses and brands engage in promotion?
  8. What is an “omnichannel” marketing campaign?
  9. Describe this Kohl’s campaign based on what you learned reading this story.
  10. Why is TikTok important to this campaign?
  11. How is Kohl’s marketing on Pinterest?
  12. What is AR?
  13. How does AR boost levels of consumer engagement?
  14. What is the metaverse?
  15. Why would Kohl’s be interested in marketing in the metaverse?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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